Drive traffic to your website with the search engine optimisation experts at Hoopla Marketing. Our specialist SEO agency based in Manchester, UK, can improve the organic discoverability of your site – and help it thrive.
Do you want to be easily discoverable on search engines for the products and services that you provide?
Search Engine Marketing is an essential tactic to make your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages.
The benefits of Search Engine Marketing:
Improve the organic discoverability of the website for set keywords and phrases
Target quality traffic from people who are actively searching for your products and services
Leverage buying intent to drive the key target audience that is actively searching for your products or services to your website
Increase the conversion rate of your website, along with engagement, traffic and conversions.
Contact Us Today To Arrange A Discovery Call
Relevance (Onsite SEO)
Relevance is about how close you are towards solving your customer’s problem. Is the website easy to use and navigate? And can people find the information they need? Our team will review the customer journey of your website and work directly with your web team to make any necessary tweaks to your site.
Authority (Offsite SEO)
Do search engines trust your website? To increase the authority of the website, our team will build quality inbound links to your website and ensure that the information offsite relating to your business is correct.
Website Audit and Action Plan
A website audit will be completed every 3 months, with ongoing tracking of Total SEO Score, Errors, Crawlability, Site Performance and Internal Linking. From this audit, we’ll develop a 3 month SEO strategy, with areas that we will focus on, keyword research and target keywords. We then implement this action plan across a range of areas to improve the organic discoverability of the website.
Monthly Reporting
Each month our team will provide you with a Google Rank Report tracking up to 100 key phrases relating to your brand, products and services.
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SEO FAQs
An SEO agency helps businesses optimise their website for search engines. This means making changes and additions to improve visibility on popular search engines like Google. An SEO agency will typically take care of page optimisation, internal and external links, performance monitoring and keyword research. All of this leads to better search engine rankings, more website traffic and – ultimately – a positive effect on the business.
For an example, take a look at this SEO campaign for Baa Stools, which led to improved website visibility and keyword rankings, as well as a 286% increase in engaged sessions.
There are many benefits to using an SEO agency.
To start, a quality SEO agency will create a tailored strategy to upgrade your search engine ranking and drive more organic traffic to the site. This is achieved by targeting relevant keywords to attract a specific audience, improving user experience and website credibility.
Effective SEO strategies lead to higher search rankings, increasing brand awareness and credibility. This, in turn, boosts traffic, engagement and potential conversions. By optimising content and website structure, SEO helps businesses reach their target audience more effectively, offering a cost-efficient marketing solution with long-term benefits.
For example, Hoopla Marketing boosted Lalage Beaumont’s search engine visibility, resulting in a 350% increase in organic sales.
The average cost of an SEO campaign can vary depending on the scale, your goals and the competition.
Small businesses may spend as little as £500 for a complete campaign, while large companies may spend upwards of £10,000. Often, marketing campaigns are dynamic events that span years, which makes it very hard to estimate costs.
Ultimately, the ROI is more important than the cost. If the improvements can generate an increase in sales or leads, the investment in SEO can be highly worthwhile.
It’s essential to remember that SEO is not just a one-time effort but a continuous process that evolves with search engine algorithms and market trends. A successful SEO campaign requires regular updates and adjustments to maintain and improve rankings over time.
Many companies struggle with the visibility of their website. This is common in today’s age, with so many websites competing to cover the same space. One of the first questions asked by people who are new to SEO is whether or not it really works.
You should know that SEO is a proven method for enhancing online visibility. Using a range of strategies, such as optimising content, improving website structure and building a network of links, your website can rank higher and get more traffic.
Take, for example, our project with furniture manufacturer, Baa Stool. The detailed SEO work we conducted on this website resulted in a 90% improvement in rankings for specified keywords and a 286% increase in engaged sessions from visitors.
Results can vary depending on the type of SEO work that has been done on your website. Broadly speaking, you can expect rankings on search engine results pages, an increase in traffic and enhanced online visibility. As an example, we achieved a 450% increase in organic traffic for Find Your Influencer.
Our process may vary depending on the website in question, but we typically follow a set path that looks to transform and then constantly improve your website. Here is what it looks like:
- SEO Audit: Begin with a comprehensive audit of your website to identify current strengths and areas for improvement in terms of SEO.
- Keyword Research: Conduct thorough research to identify relevant and high-performing keywords for your target audience.
- Competitor Analysis: Analyse your competitors’ SEO strategies to understand their strengths and weaknesses.
- On-Page Optimisation: Implement changes on your website, including optimising titles, meta descriptions, headers and content for selected keywords.
- Content Creation: Develop high-quality, relevant and keyword-rich content to improve rankings and engage users.
- Off-Page Optimisation: Focus on building high-quality backlinks from reputable sources to enhance your site’s authority.
- Technical SEO: Ensure your website is technically sound by improving site speed, mobile-friendliness and addressing crawl errors.
- Local SEO: Optimise your website for local search results, including setting up and managing a Google My Business listing.
- Performance Tracking and Strategy Optimisation: Regularly monitor key performance indicators (KPIs) like rankings, traffic and conversions, and adjust your strategy as needed for continuous improvement.
The modern landscape of digital marketing is vast and challenging. That’s why at Hoopla Marketing, we offer a range of digital marketing services to make the process simple for you. These services include social media marketing, Google Advertising, influencer marketing and email marketing. No matter the type of brand you have, we can help to engage your target audience with a comprehensive strategy that’s perfect for you.
You might be wondering what kind of websites or brands require search engine optimisation. The truth is that our SEO service is for anyone who wants to increase their online presence. From small businesses to large enterprises, everyone can benefit from SEO. Here is a list of the sectors we have assisted in the past:
- Ecommerce
- Home improvement
- Makeup
- Retail
- Tourism
- TV
- Education
- Hospitality
- Construction