Little Freddie approached Hoopla for support in utilising influencers to create awareness of its key product ranges, driving relevant traffic to the website and stockist network.
-
Increase brand awareness of the Little Freddie brand among the key target audiences
-
Drive traffic and sales on the Little Freddie website
-
Drive traffic to the Little Freddie stockist network
-
Educate the target audience into a purchase
-
Increase awareness and educate the target customers on the key product ranges
Contact Us Today To Arrange A Discovery Call
Influencer Marketing Campaign
-
We researched, validated, engaged and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brands niche and had a true passion for the brands service offering to ensure authentic storytelling.
-
Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
-
We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
-
The influencers where provided with detailed creative briefs to help with their content development.
Influencer Marketing Campaign
-
Influencer management and content monitoring.
-
Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach.
-
Reporting on all available metrics such as Reach, engagement, website traffic, sales and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.
-
We provided a detailed monthly report, displaying all the content that has been produced over the campaign period.
-
Monthly optimisation of the influencer network.
