BDS approached Hoopla for support in driving the sales of their high
value furniture online. BDS don’t have any physical stores so rely
completely on e-commerce transactions.
- Create awareness and desire among your target audience’s, encouraging them to visit the website to browse and purchase
- Drive the key target audience that is actively searching for furniture to make a purchase
- Educate people who have displayed an interest through their actions into a purchase through effective and personalised social media content
- Capture email data for future e-mail marketing and education
- Turn customers into a tribe of marketeers to share reviews on social media
- Up and cross-sell other products to increase loyalty, repeat purchase and customer lifetime value
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Social Media Awareness and Education Campaign
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Campaign strategy development to meet the brands objectives and goals
Social Media awareness campaigns to key target audiences to drive awareness, traffic to website and sales -
Promoted the brand, products and unique value proposition in a short, exciting and engaging way to prompt the target audience to explore the brands website and social media channels to then purchase
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Set up, build, manage, test and optimise ongoing social media attraction and education (retargeting) campaigns across all key social media channels such as Youtube, Facebook and Instagram and the audience network
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Created, managed and tested a range of target audiences, content, placements and campaigns to get the best cost per conversion and overall ROI
Social Media Awareness and Education Campaign
- Social Media Ad Creation, testing and optimisation including copywriting and creative design
- Audience mapping, testing and optimisation
- Conversion and trigger tracking put in place
- Analysed the website and suggested improvements to help improve customer conversions
- Utilised artificial intelligence to develop appetite among the target audience and converted people who displayed an interest in the brand, products and services by effectively educating them through engaging, personalised and targeted content based on the customers actions. This included creative design, copywriting and optimisation
- Management, optimisation and reporting
